A card box app for deeper connection

Because every day|job|season|thingis better when we feel better about ourselves.

Compliments and affirmations build our confidence, motivation, and connection to others. Yet, at least 70% of people dismiss or explain away compliments, and meaningful notes and cards are tossed aside into a dusty shoebox in our closet.

Wou is the affirmations app and workshop to help you embrace personal affirmations from others as a catalyst to self-empowerment and growth.

Behold the compliment. Believe it’s true. Become the best you.

Wellness App

Wou is the card box app that collects and analyzes words of affirmation from others to embrace unique strengths, grow in confidence, and help others do the same.

Archived affirmations

Save digital affirmations from friends, family, and colleagues so compliments are no longer dismissed and forgotten.

Words of power

Send powerful compliments and affirmations to others with the help of Wou prompts and templates.

Weekly Reminders

Receive weekly reminders from your library of personal affirmations, and see how the power of words transcends time.

Improved connections

Wou transforms people through personal positivity. Positive people transform companies, communities, and culture.

Wou Workshops

One-hour facilitated Wou Workshop to understand the way in which our brains receive and retain positive affirmation and acquire personal habits to live out a life that aligns with our strengths and genius.

You will learn how to:


Gain clarity around strengths and unique genius


Pinpoint discarded beliefs and dismissed compliments


Learn habits to cultivate confidence and self-acceptance


Maximize personal & professional influence by helping others see themselves positively

The Importance of Affirmations

Since the Pandemic, over 1/3 of Americans report an ongoing sense of loneliness. (Loneliness in America, Harvard, 2021).

Recent studies continue to reveal that Americans are experiencing alarming rates of chronic stress and loneliness. After 3 years of chronic stress, disconnect and new demands, we’re emotionally dislocated and needing pathways back to ourselves and others.


The road back to connection starts with a new perspective of what is already around us – positive relationships and affirming clues to our unique impact in life. To do such an inventory requires understanding the way in which our brains receive and retain positive affirmation and habits to live out a life that aligns with our strengths and genius.

A key to self-connection and confidence is knowing our unique value; yet, we go through life losing track of positive feedback emails, stuffing letters in a shoebox, and forgetting the compliments we receive – the very things that could help us define our unique value.

With Wou, the best of you is with you everywhere you go.

…for those quick uplifting moments, inner work, or major life transitions.

Wou is on a mission to create a movement of compliments to empower the underdog in us all!

When we behold and believe compliments, we begin to surpass our self-ceilings and begin a new relationship with ourselves. That changes everything and every relationship.

Kadi Carroll, Founder/CEO

What others are saying

Opening the app to look through my library has helped relieve my anxiety and brightened my day several times.

– Olivia, App User

Helpful, practical, hilarious, inspiring, challenging. I could’ve stayed longer for sure.

– Workshop Attendee

I save compliments, because they help me see what I can’t see. Especially in seasons when I feel lost and alone.

– Kelsey


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