A card box app for deeper connection
Because every day|job|season|thingis better when we feel better about ourselves.
Compliments and affirmations build our confidence, motivation, and connection to others. Yet, at least 70% of people dismiss or explain away compliments, and meaningful notes and cards are tossed aside into a dusty shoebox in our closet.
Wou is the affirmations app and workshop to help you embrace personal affirmations from others as a catalyst to self-empowerment and growth.
Behold the compliment. Believe it’s true. Become the best you.

Wellness App
Wou is the card box app that collects and analyzes words of affirmation from others to embrace unique strengths, grow in confidence, and help others do the same.
Archived affirmations
Save digital affirmations from friends, family, and colleagues so compliments are no longer dismissed and forgotten.
Words of power
Send powerful compliments and affirmations to others with the help of Wou prompts and templates.
Weekly Reminders
Receive weekly reminders from your library of personal affirmations, and see how the power of words transcends time.
Improved connections
Wou transforms people through personal positivity. Positive people transform companies, communities, and culture.
Wou Workshops
One-hour facilitated Wou Workshop to understand the way in which our brains receive and retain positive affirmation and acquire personal habits to live out a life that aligns with our strengths and genius.
You will learn how to:
Gain clarity around strengths and unique genius
Pinpoint discarded beliefs and dismissed compliments
Learn habits to cultivate confidence and self-acceptance
Maximize personal & professional influence by helping others see themselves positively


The Importance of Affirmations
Since the Pandemic, over 1/3 of Americans report an ongoing sense of loneliness. (Loneliness in America, Harvard, 2021).
Recent studies continue to reveal that Americans are experiencing alarming rates of chronic stress and loneliness. After 3 years of chronic stress, disconnect and new demands, we’re emotionally dislocated and needing pathways back to ourselves and others.
The SOLUTION
The road back to connection starts with a new perspective of what is already around us – positive relationships and affirming clues to our unique impact in life. To do such an inventory requires understanding the way in which our brains receive and retain positive affirmation and habits to live out a life that aligns with our strengths and genius.
A key to self-connection and confidence is knowing our unique value; yet, we go through life losing track of positive feedback emails, stuffing letters in a shoebox, and forgetting the compliments we receive – the very things that could help us define our unique value.
With Wou, the best of you is with you everywhere you go.
…for those quick uplifting moments, inner work, or major life transitions.
Wou is on a mission to create a movement of compliments to empower the underdog in us all!
When we behold and believe compliments, we begin to surpass our self-ceilings and begin a new relationship with ourselves. That changes everything and every relationship.
Kadi Carroll, Founder/CEO
What others are saying
Opening the app to look through my library has helped relieve my anxiety and brightened my day several times.
– Olivia, App User
Helpful, practical, hilarious, inspiring, challenging. I could’ve stayed longer for sure.
– Workshop Attendee
I save compliments, because they help me see what I can’t see. Especially in seasons when I feel lost and alone.
– Kelsey
LATEST BLOG POSTs
4 questions/month to deeper friendship
A few weeks ago, I woke up looking forward to lunch with my friend, Dianne. Or, Stilettos, as I lovingly call her. But a few hours before, while reading The Body Keeps the Score by Bessel van der Kolk, I was suddenly yanked into a physical and mental reaction. A trigger I’ve since learned. Instantly […]
how to find your sacred few
Our “sacred few” are the people that can take the rawest version of who we are today and who we hope to become in the future. This year, what are the connections that need prioritizing? Who are the sacred few that give us exponential source of power in the ways we need it the most? […]